While engagements & weddings continue to be the main occasions for buying Natural Diamond Jewellery, there is a perceptible shift in thinking – Indian women are choosing wearable Natural Diamond pieces, over heavy sets. Sales around these occasions witness a significant rise, at in-between times, the industry experiences a low phase – year on year.
As an industry, it is time we come together and work on the seasonality aspect to ensure there is a minimum steady sale throughout the year. There is no moment more precious, real & rare for a couple than the arrival of their child, a true miracle of life and the only way to commemorate this moment is with a miracle of nature – Diamonds. New Mom gift is an occasion to celebrate the miracle of life with the miracle of nature.
The objective of this initiative is to build a new occasion for customers to associate Natural Diamond Jewellery purchase with. We have chosen the ‘half-bangle’ as the New Mom Gift.
What’s in it for you?:
- Increased customer walk-ins
- Aware & sensitized customers
- An opportunity to cross-sell to the customers who walk-in
- Access to NDC creative campaign – Print, Social Media & Collaterals
- Access to NDC’s knowledge base Research Studies