This page addresses in detail all the common queries that you may have regarding usage, navigation of this portal,
why it is beneficial and how to leverage it.
By registering on this portal, you become a DPA ambassador, and get exclusive access to our latest campaign collaterals and information about natural diamonds. These collaterals range from in-store displays, to direct communication that can be sent to customers. DPA encourages all its ambassadors to utilize these collaterals to its fullest, as dictated by terms and conditions.
Any retail brand in the business of natural diamond jewellery with at least one retail outlet, can sign up to be a DPA ambassador. Our partners work in collaboration with us in growing the natural diamond industry through various initiatives, in turn increasing footfalls in their stores.
- Sign-up on this website
- Allow us 5 working days to verify your credentials and get back to you.
If you fulfill the following criteria, you can sign-up/register on this portal and send in your request to become an ambassador
- A retail brand in the business of Natural Diamond jewellery
- Has at least one physical (not online) outlet
- Do not sell lab-grown Diamonds in under the same brand name as Natural Diamond Jewellery brand
Once you register on this portal, DPA will verify all the information you’ve submitted. This process usually takes five working days. Once the information has been verified, you will receive an email from DPA updating you on your request.
Your request will only get rejected if any of the information you’ve provided is incorrect or has discrepancies. If this happens, you can write to us at email@example.com to discuss the details of your request and possibly reverse the decision.
This portal houses all the collaterals that are part of the on-going initiatives from DPA. You will also find extensive information about natural diamonds here. You are free to use all these assets to promote natural diamond jewellery sales in your stores.
On the portal, you’ll find a mix of print and digital assets. Some are in the form of posters, standees and tent cards that can be used for in-store branding. While others are videos and images that can be shared with the customers directly.
Apart from the above-mentioned ones, are there any others assets such as hoardings, in-store videos, cinema ads etc., available through the portal?
Currently, we offer posters for in-store display, and videos which can either be shared with customers directly, or be played in-stores provided you have the required facilities.
Some of the content we provide can also be used on your digital platforms like Facebook and Instagram.
No, retailers who are not DPA ambassadors will not be able to access these collaterals. A retailer becomes a DPA ambassador if they sign up on this portal and their request is accepted, post verification.
Yes. Once you become a DPA ambassador you get free access to all the collaterals on this portal. We also offer free customization for some of the available creatives.
Once you are officially a DPA ambassador, you can log in to the portal. From there, select a creative you need. Once selected a customization option will appear, where you can define the size of the creative, the logo etc. Once you’ve customized your creative, add it to your cart and complete the purchase. We will then e-mail you the final creative you purchased.
No, you cannot directly download these collaterals since they are of very low-resolution.
In order to print or share digital collaterals with you consumers, you will need the high-resolution versions of the creatives you’ve select. These will be created from our end and mailed across to you.
How long do you have to wait to receive the high-resolution collaterals added in the cart? And how will you receive them?
Once you’ve selected and customized your collaterals, DPA will work on the creatives accordingly. The high-resolution files of the same will be sent to you via email in seven working days. For in-store posters, DPA will send you the high-resolution soft copies of the creatives. You can then go on to get it printed from your end. While you won’t be able to make any changes to the creatives, you can select the paper quality and printing mechanism based on your preference.
Once you get the high-resolution files, can you then customize the creatives with a brand logo or jewellery images?
No, you may not make changes to the collaterals from your end. If you require any customization beyond what is available on the website, drop us a mail at firstname.lastname@example.org and we will get back to you within 48 hours.
No. The rights for each collateral are different. Be sure to read the do’s and don’ts of individual collaterals, before adding it to your cart, so that you choose the ones that suit your specific requirement. E.g. once you receive a high-resolution creative of an in-store poster, you cannot resize it from your end to use it as a hoarding.
All the collaterals which are available on the portal can used for as long as you like, but only in the medium/s specified for each. Please do not use it across mediums as this would be violating image rights and can come a legal issue.
Yes. You may use them in as many branches as you want. But, only for the intended purpose of the collateral. For instance, a poster can only be used as a poster of the same size, in all your branches. In case you need different sizes for different branches, you may customize individual creatives accordingly, on the portal itself.
If you require a specific size that is not available on the portal, you may write to us at email@example.com and we will get back to you within 48 hours.
Are all the collaterals I receive shareable on the digital platforms, including the poster creatives?
Only specific creatives can be shared on the social media platforms. You can also upload the images and/or videos on your social media if you like, but it is mandatory to tag DPA in all your social media posts across Insta, FB and Youtube.
Can the same collaterals be used in all my stores or does the creative need to change. For e.g. I have 70 stores, can I use one collateral everywhere
It depends on what you prefer. You can surely use one creative/collateral across all your stores. However if you want to use a combination of multiples – that is also not a problem.
Will the open files of the artwork be made available to a DPA ambassador, in case they want to make adapts or changes?
No, unfortunately open files cannot be shared with the DPA ambassadors, and all customization will be done from our end. Also, we do not have the rights to allow the use of creatives across different media aside from the intended one. For instance, in-store creatives may not be adapted to print ads or hoardings.
No. The collaterals are only available in English
DPA collaterals may be showcased only in English. However, in exceptional cases a translated version may be available. But this is not guaranteed. In case of a requirement, you may write to us at firstname.lastname@example.org.
DPA provides fantastic PR opportunities to all its ambassadors, free of cost. Which includes extensive coverage of their natural diamond jewellery in both traditional and digital media.
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View this post on Instagram
Can a retailer collaborate with DPA and share traditional media costs to do a 360 degree Natural Diamond jewellery campaign across India/in a particular region or in a specific city?
This is not possible currently, but we are in the process of setting up a system to facilitate the same. For more information on this, please write to email@example.com
Can I get access the social media posts by DPA, so that I can add my logo and post the same from my social handles?
No, unfortunately not. If you do like any of our posts, we encourage you to repost the same as long as you tag DPA each time you do so.
How can I collaborate with DPA on the digital platform to create a campaign, which targets my customers specifically?
If you are interested in collaborating to launch a digital campaign with DPA, please write to us at firstname.lastname@example.org and we will get back to you within 48 hours to discuss.