Building on its legacy as India’s premier fashion stage for upcoming design talent, Diamond Producers Association has got together with Lakmé Fashion Week in has announced a platform – THE REAL CUT – to discover and nurture emerging Natural Diamond jewellery design talent. This is a unique partnership, which features Natural Diamonds with only pret wear collections at the country’s biggest lifestyle and fashion event. The first season in February 2019 was a first in the country’s fashion scene when Natural Diamond jewellery was showcased on the ramp. August 2019 saw the second successful season and we are gearing up for the third season now (February 2020).


‘The Real Cut’ brings together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old Natural Diamonds. Together, through this platform which brings together fashion and Natural Diamond jewellery designers, we aim to showcase how Natural Diamonds are a perfect pairing for any and every look.



DPA will give the Diamond jewellery designers of every season an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with